·In the first half of 2015, China's auto market eight key inventory

As the Chinese economy enters the "new normal", there have been many unexpected changes in the Chinese auto market this year, such as the slowdown in the auto market, the outbreak of price wars, the emergence of new energy vehicles, etc. What other things in the first half of 2015 People remember it? Below we take a look at a few keywords.
According to the latest statistics of China Association of Automobile Manufacturers, in June this year, China's automobile production and sales were 1,858,000 and 1,803,100 respectively, down 5.8% and 5.3% from the previous month. After May, they were both lower than the same period last year. Decrease by 0.2% and 2.3%. In the first half of 2015, the production and sales of automobiles were 12.095 million and 11.085 million respectively, up 2.6% and 1.4% year-on-year. It is estimated that the annual automobile sales will increase by 3%. The entire Chinese auto market is beginning to see a slowdown in growth and a decline in sales. The trend from high-speed growth to micro-growth is called the new normal of the auto market.
Guan Jiang In the situation that the growth rate of the automobile market is slowing down, the price war in the automobile market has been particularly fierce this year. Since April, joint venture brands such as Shanghai Volkswagen, Changan Ford and Beijing Hyundai have announced official price cuts, hoping to capture more market share through price promotions. Subsequently, more car companies announced follow-up, Shanghai GM's 40 models fell from 10,000 to 539,000 yuan, Jaguar Land Rover announced that its first domestic car Range Rover Aurora official dropped 30,000 to 50,000 yuan, Dongfeng Yueda Kia launched The whole car model price reduction activities, including the lion running model straight down 40,000 yuan, K5 models straight down 10,000 yuan, the car can also enjoy the full car model car-free tax policy. The price war launched by the joint venture brand also directly impacted China's own brand. The Great Wall, which has always been firm in price, announced that its various SUV models will launch cash incentives. It is foreseeable that with the launch of more new cars, this round of official storms in the second half of the year will be even more fierce.
SUV
Although the Chinese auto market has entered a new normal, but the whole market is on the market, the sales of SUV models are still hot. According to the latest data released by the Association, the sales of SUVs in January-June 2015 was 2,661,200 units, an increase of 45.94% over the same period of last year. The amount is 26.36%. From the sales statistics point of view, SUV models are growing rapidly, and they are unique in the market. The major car companies will naturally not let go of this big "cake", and they will make every effort to adjust the production line, expand production capacity, push new models, and hope to gain even greater in this high-growth market segment. Share. From the current trend, the boom of SUV models will continue.
Black Screen This year's CCTV "3.15" party, the automotive industry has once again been pushed to the forefront, many car companies have been named exposure, but different from the past, in addition to the quality of the car products themselves, the problem of car after-sales service was also "3.15" "Key care. In the process of CCTV reporter's 20-story after-sales maintenance of several brand 4S shops in several cities, it was found that the 4S stores of these car companies passed the "small illness and minor repair" and profiteering, which unveiled the shady scene. This has brought the public to focus on the aftermarket again. At present, this chaotic phenomenon needs to be solved urgently. In addition to the supervision of the media and the public, it is extremely urgent to formulate strict industry standards and laws and regulations.
With the continuous increase of policy support, new car companies have invested unprecedentedly in the new energy field. New energy vehicles have emerged in the first half of the year, and sales have also broken the previous record, becoming the market after the SUV. Another highlight. According to the statistics of the Ministry of Industry and Information Technology, from January to June 2015, the cumulative production of new energy vehicles totaled 78,500 units, a three-fold increase over the same period last year. Among them, pure electric passenger cars produced 36,300 units, a three-fold increase over the same period last year, and plug-in hybrid passenger cars produced 20,400 units, a year-on-year increase of four times. Although the share of new energy vehicles is still relatively small compared to the entire passenger vehicle market, new energy vehicles are one of the development directions of automobiles, and the future prospects should not be underestimated.
Internet +
This year, Premier Li Keqiang first proposed in the "Government Work Report" to develop an "Internet +" action plan to promote the integration of mobile Internet, cloud computing, big data, and the Internet of Things with modern manufacturing. For a time, "Internet +" became the hottest keyword, and the use of the Internet to promote industrial upgrading has also become a key issue for the automotive industry. Internet companies have become a trend in cross-border manufacturing, and they have started cooperation with car companies. LeTV has cooperated with BAIC, Alibaba and SAIC, as well as Internet giants such as Tencent and Baidu. It has become a major trend for Internet companies and auto companies to seek win-win development. In the future, the cooperation between the two parties involves the fields of vehicle manufacturing, driverless driving, and Zhilian system. I believe that the results will soon blossom.
According to customs statistics, from January to May 2015, China's auto exports were 334,000 units, down 9.1% year-on-year. According to the China Association of Automobile Manufacturers, China's auto exports fell 22% in April this year. In the first four months, overseas exports fell. 15%. In the face of the sharp decline in exports this year, despite the large decline, the Chinese government and independent brand companies are actively working. Policies are constantly working. In May, the State Council issued the "Guiding Opinions on Promoting International Capacity and Equipment Manufacturing Cooperation", proposing to accelerate the development of self-owned brand vehicles in the international market through means such as peripheral factories. With the support of policies, the pace of “going out” of domestic auto companies will not slow down, and the industrial layout in overseas markets will also tend to be reasonable.
Automobile Civilization Although China has been ranked as the world's largest automobile production and sales country in recent years, the number of automobiles has increased rapidly, but the "car civilization" has not been able to stand still. The "Chongqing female driver was beaten up" incident this year has become a hot topic, showing that the gap between China's current mature automobile society and foreign countries is still very obvious. Keywords such as "Road anger" and "Illegal braking" are this year. It is often the focus of public opinion, and the reflections brought to people are profound. The cultivation of automobile civilization, in addition to the improvement of the driver's civilization, is inseparable from the perfection and strict implementation of laws and regulations, as well as the careful maintenance of everyone in the daily travel to build a harmonious car civilization.

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