Launch of "World Famous Brand" Campaign for Chinese Enterprises

According to the notice issued by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) on the “Notice of Launching the Assessment of China's World-famous Brand Name Products”, according to the overall arrangement of the brand-name strategy promotion work, the declaration of the title of China's world famous brand products in 2006 has started. This is the information the reporter obtained from the joint meeting of the Secretary-General of the Professional Committee of the China Petroleum and Chemical Industry Association on May 16.

The "Notice" requires that the declaration of a world famous brand enterprise in China must meet the following conditions:

First, the total output and export volume of declared products rank among the top in the world. The second is that the declared products have been exported to many countries and regions, and registered trademarks have been registered in major exporting countries (regions), which has a high reputation and influence among international counterparts. Thirdly, the declared export volume (or amount) of self-owned products accounted for more than 20% of the total sales volume (or amount) at home and abroad; the export volume of self-owned brands that applied for products accounted for more than 50% of the total export volume, and the export value was not less than 50 million US dollars. The declared product sales volume (amount) is among the top five in the international industry. Fourth, the company has established a strong marketing and R&D network in the international market, and has a relatively complete after-sales service system. Fifth, the economic indicators of the declared brand products are in the leading position in the same industry, and the company's annual sales amounted to more than 10 billion yuan. Sixth, the company has strong R&D and independent innovation capabilities. The core technologies and key technologies for product declarations have independent intellectual property rights and high technology content. Seventh, the registered trademark of the declared brand has a history of at least 10 years or more.

The "Notice" stated that China's world famous brand product evaluation and recognition work will not receive any business expenses, and acceptance of the application materials will be completed by June 15.