In 2011, the mini-vehicle market entered the adjustment period, and competition became fiercer and uncertain.
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At the end of 2010, the Ministry of Finance issued a notice to confirm the end of the December 31, 2010 policy of the automobile going to the countryside. For vehicles with 1.6L or less displacement, the vehicle purchase tax will be levied at the same rate of 10%. This will also apply from January 1, 2011. The enthusiasm of auto companies for the development of micro-customers remains high, but in 2011, the favorable policies for vehicle purchase tax concessions and car-to-country mini-passenger markets also ceased to be implemented as scheduled.
The micro market continued to be hot in 2010. The continuation of this trend in 2011 is the focus of many people's attention. It should be said that in the past two years, micro-passengers have been able to achieve buoyant sales. In addition to the market's pull, policy promotion is also crucial. In 2011, whether the micro-passenger market that lacks thrust can continue to be hot is the focus of many micro-entrepreneurs, especially new micro-enterprise companies.
According to data from the China Association of Automobile Manufacturers, from January to November of 2010, the production and sales of crossover passenger cars in China were 2,272,600 and 2,279,600 respectively, an increase of 25.88% and 27.96% year-on-year. Although the micro-bus market did not show the trend of hot growth as in 2009, overall sales still maintained rapid growth. For the micro-market in 2011, due to the suspension of the implementation of a series of preferential policies by the state, it will be in an uncertain state.
It was precisely because of the support of relevant state policies that the threshold for buying cars was reduced, which only inspired consumers to purchase micro-customers in the past two years. It is undeniable that the development of the micro market in 2010 was largely due to the support of national policies. Assume that the purchase of a micro-customer with a price of 40,000 yuan, if calculated according to the preferential policies for car-to-country and purchase tax in 2010, consumers can save about 5,000 yuan. This 5,000 yuan subsidy is not a decimal for farmers. With the weakening of the impact of the national policy, the micro market will enter the adjustment period in 2011.
In 2011, the micro market will experience major fluctuations. The rapid growth of micro market in the past two years has benefited from national preferential policies. It can be found that after the implementation of the automobile-to-country policy in March 2009, the micro-passenger market has gradually become a bright spot in the domestic auto market, and it has also become an important force driving the auto market growth. At this stage, the micro-customer market has become saturated. After the outbreak of the financial crisis in 2008, a large number of migrant workers returned from the coastal cities to the interior. In addition, relevant state encouragement policies have been adopted, and returning home to buy a car has become a trend. This part of the market has been released in the past two years. People who want to buy a car have basically purchased it. The mini-micro market will return to rationality in 2011. However, considering the rigid demand of the entire automobile consumer market and the increase in automobile consumption capacity of second and third-tier cities, the micro-micro market will continue to grow in 2011, but the growth rate will slow down.
Micro market is very influenced by national policies, and micro-off is a seasonal product. It is expected that the market will be in a sluggish state in the first half of 2011, and the micro market will only improve after consumers gradually adapt to the market environment without preferential measures, and may rebound in the third and fourth quarters. Relevant experts stated that for micro-customers in China, how to be stronger on the basis of past efforts is the focus of development in 2011.
In 2008, there were only 6 micro-corporate companies in China; in 2009, Brilliance Automotive, Haizhou Zhengzhou, Kairui Automotive, and Gonow Automotive successively entered this segment; in 2010, BAIC, Shaanxi Automobile Group, Chongqing Lifan, and Southeast Automotive One after another. It should be said that when the market is in short supply, companies are busy with production and busy with network layout. The days are better, but when the market situation is not good, the cruelty of competition will emerge. Most companies stated that competition in the micro-market market will intensify in 2011. On the one hand, with years of accumulation in the micro-customer market, established companies will continue to actively expand the market size. On the other hand, new entrants should strive for outstanding performance in the regional market, and they can also strive to gain share in the incremental market of micro-offers. In the relatively uncertain market environment, newly-entered enterprises must make full preparations and make efforts in basic services such as after-sales services.
Wuling, Changan and other micro-vehicle giants can occupy a relatively large share in the micro-market, and the company's long-term business, with a solid network infrastructure is inseparable. The construction of the Internet is not completed overnight. It involves capital investment, the appeal of the brand in the terminal and other factors, which often take 3-5 years. Although the market competition will be more intense in 2011, there will be no major changes in the overall competition landscape at this stage. The entry of many companies into the micro-customer market is the inevitable result of the expansion of market size in the past two years. The joining of enterprises provides consumers with more choices to a certain extent, and also promotes industrial upgrading, which is beneficial to the development of the micro-customer industry. However, relevant experts stated that in 2011, some enterprises that do not have brand or channel advantages will face severe challenges and huge risks, and may even be eliminated by the market in competition.