The Karry minicar series will push new models and Chery expands the product line of market segments


As a rising star, Kairui Micro-vehicle was listed for only two years. Although it failed to pose any threat to Wuling, Changan and other micro-vehicle giants, Chery’s ability to follow up on its products has led to new product development capabilities and continued innovation. In addition, new models will be launched. At the same time, Chery is further tapping the potential of market segments, and many low-end and middle-end projects are beginning to warm up.

At present, the new car has just entered the road test procedure, but from the perspective of completeness of appearance, the possibility of being listed at the beginning of 2012 is very large. Its vehicle positioning is similar to that of Youjin and belongs to the micro-freight model. Of course, the overall modelling is not suspicious either. All of them are based on Youyou micro-vehicle platform. The front end of the car is the same as the excellent one. The difference is only that the second row of seats is added, and the practicality is greatly enhanced.

In addition to the additional second-row seats, there are changes in the details of the cargo compartment section. The entire container size will be the same as the excellent strength through visual inspection, but please note that the height of the pallet fence is obviously higher than the excellent strength, and the loading of daily goods is performed. Ability should be improved compared to excellent strength. The choice of power is very abundant. In addition to the currently available 1.1L and 1.2L horizontal gasoline engines, there is also a more powerful 1.0L diesel engine to match.

In addition to the mini-truck type, Chery is still in a vacuum state for the pickup truck type, which requires models to be filled. The pickup truck type P12 originally planned to be launched with the Wei Lin X5 has also been cancelled. In contrast, many opponents Keeping the original model of reference for continuous innovation, it can be seen that even if its market capacity cannot be compared with micro-levels, it is not a marginal model, which is very helpful for sales promotion.

According to the latest spy photos, Chery also began to pay attention to the mining of the low-end pickup market. Of course, although the Chery LOGO was hung on the model in the figure below, it only served as an unintended purpose. The vehicle was in good condition and it did not take any disguising measures. Even fear that the passers-by do not know the truth is also on the Chery LOGO, which just shows that Chery is interested in this, in fact, these two models are outsourcing the competing models, has nothing to do with the production model, the main intention is to test all kinds of competing products Real performance in order to do advanced data analysis for your low-end pickup truck type planning.

On the other hand, the light trucks that Chery put into the road test have been clearly classified as Kairui, while the pickup trucks and light trucks and micro cards are also commercial vehicle brands. Chery's commercial vehicle brands are only Kai Rui (low-end) and Wei Lin ( In the middle and high end, there are no commercial vehicle models under the Chery brand, but the models in the spy photos are hard to move closer to Chery, which is also one of the confusing methods.

Although this is a competing vehicle for the planned vehicles in the early stage, Chery has already started developing low-end pickup trucks to get involved in this new area. In this way, the entire product line will be fully enriched with micro-fabricated products. There are light trucks and high-end pickup trucks (the same goes to development programs). In the middle, the entire product line will be interspersed with pickup trucks of the 100,000 or less class. The expansion of the commercial vehicle sector is actually one of the strategies for improving the corporate anti-strike ability, though Excessive attention has been paid to the excessive number of models, but judging by the market dynamics, it is an indisputable fact that joint venture models relying on second-tier brands (that is, self-owned brands launched by joint ventures) to press down indigenous enterprises in the true sense is based on the joint venture brands themselves. The advantages brought to the self-owned company are not small pressure values, how to resolve, in addition to improving their own technical strength, extending the product line even involved in other areas is another route to avoid; As for the powertrain, it is not the reason for fear, Chery's huge The power product line provides a full and flexible alternative solution to spy photos of self-produced models. In the case of surface, it is still unable to find out more details, can only wait patiently for further analysis to do with the road test in the true sense appear.

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