Report: Analysis of China's Automobile Supply Business Model

"2012 automotive product industry business model development trend report", a few days ago by the National Development and Reform Commission China Equipment Management Association, automotive supplies and conversion technology center jointly issued. The report analyzes the status quo of the development of the international automotive supplies industry, as well as the business models and development trends of China's automotive supplies.

The status quo of the international automotive industry Throughout the international automotive industry chain, the automotive aftermarket has become the most lucrative part, accounting for about 50% of the entire industry chain, far more than 20% of the vehicle. The industry model of mainstream supplies in developed countries has been perfected, and large-scale and brand-based operations have dominated the market. Currently, there are five types of business operations: single-specialization, hypermarkets, franchise chains, retail terminals, and online shops. At present, networking and e-commerce have become an important consumer business trend in developed countries.

First, a single professional service model This is mostly to the store consumer products and services, the need for professional technical installation and construction, more close to the maintenance of shop functions, such as professional film, professional spray paint, professional equipment, such as audio. General distribution will be based on auto supplies malls.

Second, the hypermarket model that is a large automotive supplies supermarkets, take the low-cost strategy management, and more suitable for DIY product sales, such as the United States of the PEPBOYS (vigorous boy), AUTOZONE (automotive zone), Japan's Yellow Hat (yellow hat) and so on.

Third, to join the cooperation model brand chain business model to ensure the professionalism and standardization of services. In the United States, there is almost no single car service shop, and it is basically operated in a chain. In mature markets, single stores and small stores are difficult to survive.

Fourth, the retail terminal store model community convenience stores and other sales models, mostly DIY owners of goods. Such as the United States NAPA dotted, scattered in the streets, known as the 7-11 automotive services (a famous supermarket).

V. Network shop model Foreign network stores are mostly network service extensions of large-scale retail franchised brands. Many large-scale chain brands have placed the network in a more important position than traditional channel management.

The current status of China's automotive supplies business First, domestic capital has not formed a large climate in the entire post-market sector;

Second, there are still many enterprises engaged in workshops;

Third, self-owned brand chain companies have begun to take shape, but they are still unable to compete with international brands such as Bosch, Yellow Hat, AC Deco, 3M, and Würth.

Fourth, under the impact of foreign investment, the domestic automotive supplies industry can only standardize and standardize its services in order to gain a place in the competition.

In 2012, the development trend of China's auto supply business model is that 4S stores will increase auto supplies operations.

The domestic 4S stores are taking products as a new opportunity to reinstall themselves under the operating conditions of declining vehicle performance and lower profits of bicycles. In fact, most of the domestic 4S dealership groups have already paid attention to the development of supplies management as an important profit segment.

High brand recognition, professional services, and after-sales guarantees are the advantages of 4S stores in operating supplies. Therefore, 4S stores strictly control product quality when selecting products, which also accelerates the development of the automotive supplies industry.

The second is a single professional service and street shop perfect facilities.

These service shops focus on the spread of brand and word of mouth, focusing on deepening the field, sensitive to the dynamic needs of new products, and taking care of users at different levels. However, such stores also need to determine their own main value positioning, so that the street side shop facilities and the affinity for the car owners to further enhance.

The third is to join the chain to speed up the expansion.

In 2012, the domestic well-known automotive supplies service chain will accelerate the completion of the expansion. Under the brand advantage, franchise chain stores will be the biggest competitors in the transformation of 4S stores, with comprehensive service capabilities and business norms, making them the most popular choice for car owners. However, under the siege of foreign chain brands, domestic brands need to learn long, make up short, and quickly expand the brand.

The fourth is the explosive growth of online shops.

Globalization of e-commerce has engulfed the automotive supplies industry. However, most of China's supplies websites currently only sell products online and cannot provide corresponding services. In contrast, similar websites in foreign countries only use online channels. In addition to DIY products, users are mostly associated with on-ground chains, and users can accurately select store services.

On the one hand, China Automotive Products Online Stores will exhibit large-scale growth in marketing (courier, DIY) products. On the other hand, there will be one or two larger model platforms for providing users to store consumption guidance.