Yizheng Shuanghuan Wu Yingxue and His "Concentration Theory"

In China's large-scale parts and components enterprises, only a single part is produced, especially under the current "multi-brand, diversification strategy". However, the huge Shuanghuan factory has persisted for many years. It is a lean piston ring. Entering the double ring, people have to agree that this is a high-level specialized enterprise with a clear development goal. Like this "focused" company, Wu Yingxue, general manager of Yizheng Shuanghuan, is also a "concentrated" person. Before that, he began to graduate in double ring at this concentration for 20 years. After that, he also used this focus to lead the double ring into the top 5 of the world's piston ring industry.

In the spring of 2009, the CEOs of spare parts companies were all very busy, busy visiting customers and busy taking the market. Wu Yingxue, General Manager of Yizheng Shuanghuan, is no exception: Visiting Cummins, wandering the Canton Fair...

On April 21, he had finally returned to Yizheng for ten consecutive days. There were many people waiting for him, many things, and many meetings, and experts from the Chinese Academy of Sciences were the first to discuss new technology projects.

"Although the economic crisis has brought about a general market downturn and financial constraints, the plans for high-end, innovative technology and project investment in Double Loop have not changed at all." Wu Yingxue's moderate discourse reveals a clear picture.

In China's large-scale parts and components companies, only a single part is produced, especially under the current "multi-brand, diversification strategy" trend, and the huge Shuanghuan factory has been able to build for many years. Is a lean piston ring. Entering the double ring, people have to agree that this is a high-level specialized enterprise with a clear development goal.

And Wu Yingxue's character and Yizheng Shuanghuan did have some kind of consistent "focus."

Unlike many leading leaders in the "industrial-agricultural business school" type, Wu Yingxue graduated from HIT in 1989 and spent the next 20 years in Yizheng Piston Ring Factory: from the workshop technician and deputy director of product development department. The workshop director, the director of the quality control department, the assistant to the general manager, and the deputy general manager step by step, and took over the post of general manager in 2005 and began to lead the entire Shuanghuan.

In 2005, the first thing Wu Yingxue took office was to change the company's old logistics methods, dismantle the company's own fleet for many years, and replace it with professional logistics methods such as trains and postal services.

"Whether from the perspective of efficiency or specialization, professional logistics will become the future direction of the development of cargo transportation, and it is more in line with the growing needs of the development of the Double Ring." Wu Yingxue believes that the stage of enterprise development should be consistent with the overall development stage of society, and even appropriate Advance, but never fall behind.

In fact, after several months of coordinated efforts, Wu Yingxue received more support and praise from all parties in the area of ​​vehicle handling, personnel placement, and cargo transportation.

Yizheng Shuanghuan is a joint venture company with ASIMCO. It belongs to a listed company and has its board of directors. Wu Yingxue, as a corporate development decision maker, considers both the long-term development of the company and short-term sales targets, and coordinates with the directors and other managers to reach an agreement. Do not face the problem.

Since 2006, with the industrial restructuring of China's auto industry and the implementation of the National II and the State III emission standards, the important task of changing the structure of Yizheng's dual-ring products has been placed in front of Wu Yingxue.

"The dual-ring product will be positioned in the mid-to-high end, and it will get rid of the low-end products with low technological content and weak profits." This seemingly logical decision made Wu Yingxue and his company difficult to load. It is understood that at the beginning of product transformation, not only has the equipment invested hugely, it has been unable to see the benefits for a certain period of time, and it is even uncertain whether it can benefit from it. At the same time, it also has to bear the loss caused by abandoning low-end market opportunities. achieve. To this end, Wu Yingxue vigorously supported the investment in equipment and technology while trying to lift the voice of doubt from all parties in the process of transformation so that everything could continue.

Even so, for the two-year period of adjustment, Wu Yingxue now does not think it is too much of a difficulty. Fortunately, Wu Yingxue's "directional sense" and "focus" finally led to Yizheng Shuanghuan's achievement.

After the technology upgrade in 2007, Shuanghuan not only obtained a bumper harvest of technology patents at home and abroad; commercial vehicle rings accounted for 80% of the domestic market share; it also obtained a large number of orders at home and abroad, and the supply of products was in short supply. As of mid-2008, its overseas sales have been growing at a rate of over 50%.

"When the external environment changes, it needs to be a little paused, and it is timely to make corrections and adjustments according to the changed conditions, and then move on." Wu Yingxue made clear to all staff at the company's work conference at the beginning of the year "2009 To put healthy growth in the first place."

In fact, since the economic crisis worsened at the end of 2008, Wu Yingxue has faced important “choices”. It is also a problem faced by every component company: Shuanghuan: How to control production? Should employees' and employee benefits change? Is it still necessary to add new products? The project's investment? Which direction should be invested? The future is very uncertain... The reason why Wu Yingxue ran for many days in the domestic market was to understand the market trends in a more realistic and timely manner so as to solve these problems.

"Now want to come, Shuanghuan still wants to go down the established goal, the new cooperation project is still going on. Even if the sales index of 2009 cannot reach, I believe 2010 can still make up." Wu Yingxue smiled frankly, " Focus on goals and ignore all parties."

Undoubtedly, Wu Yingxue is dedicated, and Yizheng Shuanghuan is dedicated. Who says that this "focusing" spirit will not be the hope of China's parts and components industry?

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