·Technology companies enter the auto market to make traditional car companies feel pressure
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Volkswagen Group CEO Martin Wendern said that Apple, Google and other companies have a deep accumulation of new energy vehicles such as electric vehicles, which can develop qualified products more quickly. The Volkswagen Group is very interested in the electronic technology and communication technology that technology companies such as Apple and Google are in, and hopes to integrate the technology of the technology company into the development of its future models. Apple is working hard to develop electric vehicles and Google is focusing more on autonomous vehicles. It takes nearly a decade for traditional car companies to develop a model, while technology companies such as Apple and Google Shortening the time to market for automotive products has put pressure on traditional manufacturers. Experts with analytical agencies believe that autonomous vehicles will greatly reduce the connection between drivers and vehicles, which will weaken the status of traditional manufacturers.
The success of Tesla has proven that companies that have just been involved in the automotive industry can break through difficulties and succeed. Rich companies such as Apple and Google have sufficient guarantees for R&D funding, and their automotive products are expected to have good performance. The sales director of BMW said that the entry barriers between industries are gradually decreasing, and technology companies can easily involve the automotive industry. Traditional manufacturers should pay enough attention.
FCA Group CEO Marjorie said that the entry of technology companies into the automotive industry will accelerate the transformation of the automotive industry, which is a good thing for the development of the automotive industry, but it will also incite the dominant position of traditional manufacturers. Didier Leroy, the head of Toyota's European division, said that traditional car manufacturers need to cooperate with technology companies to achieve a win-win result.