Isuzu's three "heavyweight" characters appeared at the same time Qingling

On October 12th, during the launch event of the "leader" model from Qingling Company, a rare scene unfolded as three top executives from Isuzu Japan made appearances at the same time. These high-profile figures included Mr. Moyoshi Yoshitochi, Executive Director of the China Business Division, Mr. Gong Wuliang, Executive Officer of the Second Division under the Executive Service Division, and Mr. Yuegang Liangzo, Director of the Vehicle Development Office. This marked a significant show of support from Isuzu, highlighting the deepening collaboration between the two companies. Since April this year, Isuzu has been increasingly visible in the Chinese market. At the Regional Logistics Vehicle Exhibition organized by Qingling, Mr. Mochizuki Yoshito, Managing Director of Isuzu Corporation, and Mr. Masaharu Kawaro, representative of the China Business Division, have actively engaged with the media to reinforce Isuzu's commitment to Chinese customers. With the strategic partnership between Qingling and Isuzu now more defined, some long-standing rumors or misunderstandings seem to be addressed, hinting at a new phase in their relationship. Isuzu, a well-established commercial vehicle manufacturer that entered the Chinese market early, has enjoyed a strong reputation over the past two decades through its collaboration with Chongqing Qingling. Together, they have built one of the highest-level commercial vehicle manufacturing bases in China, producing nearly 400,000 high-quality vehicles. As a result, Isuzu commercial vehicles have become a favorite among mainstream Chinese consumers. However, the Chinese commercial vehicle market has become increasingly competitive in recent years with the entry of foreign players like Nissan, Mercedes-Benz, and Volvo. Faced with this challenge, Isuzu is determined to leverage Qingling’s strong brand presence and production capabilities to maintain its position in the premium segment. At the recent Qingling 600P launch event, Isuzu’s Mr. Gong Wuliang revealed that the shared goal between the two companies is to capture 10% of the Chinese commercial vehicle market with Qingling-branded vehicles. This ambitious target suggests that Isuzu is seriously investing in Qingling as a key platform for growth and influence in the Chinese market. It seems that Isuzu is not just re-entering the game — it's preparing to play a leading role once again.

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