Daimler cited China's investment stocks rumors about renewed efforts to strengthen the market in China
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Daimler’s “scandalous relationship†with China Investment Corporation, one of the world’s largest sovereign wealth funds, has not been reported for the first time. Some media reported that CIC plans to acquire 4% to 10% of Daimler. The CIC official immediately stated that in the CIC’s overseas investment projects, there was no reference to Daimler’s part. “There have been no previous plans and no plans for the futureâ€.
In contrast, Daimler did not completely deny this topic. “At Daimler Northeast Asia, we have not yet received relevant information,†a related person from Northeast Asia in Daimler told reporters euphemistically.
Obviously, the rumors again and again are not groundless. As early as in April 2009 at the Shanghai Auto Show, Daimler CEO Ze Chai made it clear that “(Daimile) is engaged in dialogue with China’s sovereign fund to discuss the latter’s purchase of Daimler shares and provide it with funds. â€
The analysis pointed out that the investment tied with the background of the government of emerging countries will not affect market decisions for Daimler, but it will also be able to gain a dominant position in emerging markets. This is a strategic arrangement that Daimler has been advancing. At the same time, for Mercedes-Benz, who is anxious to compete with Audi and BMW's two rivals in China, it also has important strategic significance.
Investors from China?
Since the January 6 report that CIC is expected to take Daimler shares, Daimler shares have soared. However, after CIC denied the news on the 8th, Daimler's share price fell.
In fact, this is not the first time that the two sides have reported "smell." In July 2011, Daimler’s CEO, Zecheche, expressed publicly that he would like to seek investment from China. In December 2011, Mercedes-Benz China confirmed that Daimler is looking for Chinese investors. Around February 2012, it was rumors that CIC was about to buy Daimler shares.
Until recently, informed sources said on the Internet that CIC has confirmed that it will purchase 4% to 10% of Daimler. Analysis believes that it is not groundless to believe this matter. Analysts said that if CIC is really successful in buying shares in Mercedes-Benz and reaching 10% of shares, it will become a milestone event in the Chinese auto industry.
CIC said that it is a long-term investment institution focusing on obtaining economic benefits. After investing in a number of financial institutions at an early stage and the result was a loss in the global credit crisis, CIC has limited its investment in natural resources and infrastructure.
According to an insider close to CIC, the reporter said that CIC has not disclosed any information that could be contacted by Daimler.
"Even if CIC enters Daimler, it will not have any impact on the development of Daimler." An industry analyst familiar with Daimler pointed out that CIC and Daimler only have an investment relationship.
Daimler Plus China Market
According to foreign media reports, Daimler CEO Dieter Zetsche told a German media last week that the company welcomed long-term investors, including investors from China.
According to public information, the ownership structure of Daimler is currently more complicated. Several investors from Germany hold 34.1% of equity, other European countries hold 35.9%; American investors hold 18.5%; Kuwaiti investors hold 7.6%; other dispersed shareholders hold 0.7% .
If CIC acquires 4% to 10% of Daimler's shares. According to the current market value, this acquisition value will reach 1.8 billion to 4.5 billion euros.
According to the analysis, Daimler's eagerness to introduce Chinese investors is related to the current economic downturn in the European economy. Data show that in 2012, Daimler’s passenger vehicle business unit sold 1.42 million vehicles, an increase of 4.5% over the previous year. Set a record high, this figure is mainly due to the double-digit growth in the US market sales.
In the Chinese market, compared to Audi and BMW, Mercedes-Benz's development speed is relatively slow. According to the data, Mercedes-Benz sold 196,000 vehicles in China in 2012, an increase of only 1.5% year-on-year, far below the growth rate of competitors.
According to the analysis, Daimler, Audi and BMW, as the three giants in Germany, are striving to maintain the leading position in the world's luxury car market. Although Daimler’s sales reached a new high in 2012, it was weaker in China, which is one of the world’s most important markets. This may, to a certain extent, cause Daimler’s “2020 plan†to suffer Resistance.
Cai Chee once said that due to the upcoming release of its new A-Class model, it is optimistic about the overall situation in 2013.
In December 2012, Daimler Northeast Asia Investment Co., Ltd. appointed the new Chairman and CEO Hubertus Troska. Troska is a new member of the Daimler Group's board of directors and specializes in managing the Chinese market. This is also Daimler's appointment of the highest official responsible for Chinese affairs so far. According to the analysis, the reappointment of Daimler Northeast Asia and Mercedes-Benz China’s senior management is precisely the performance of Daimler’s strengthening of the Chinese market; if Chinese investors are introduced, it means that Daimler “binds†Chinese investors into alliances. Army to fight against strong competitors such as Audi and BMW.