This year's Auto Show is quite historical. Where does the Hebei auto industry go?


This is a gathering of auto giants. The expensive premium sedans and beautiful cars are mutually reinforcing. Various new models have appeared, attracting the audience's attention, and hollowing out the wallets of consumers.

The amateurs watch the excitement, the insiders take a look at the doorway, and through the noisy market promotions and the manufacturers boasting the competition, we cannot but turn our attention to the automotive industry in Hebei.

For Hebei, this year's auto show is quite historical, and several new models of cars such as the Great Wall have officially unveiled, officially opening the curtain for the Hebei auto industry to participate in the family car market. Although these new cars are not expected to be listed until June next year, the direction of the Hebei auto industry is not that simple.

â–  Although the advantages of entering the sedan, but the development of confidence can not be shaken

Should Hebei not develop the auto industry in the end? Is it necessary to develop the auto industry to develop this kind of sedan?

This question and dispute has not been settled in Hebei for many years. Well, please take a look at the development of the Chinese automobile market in the last decade or so.

In 1992, the production and sales volume of Chinese automobiles reached 1 million, which took 36 years from the time when the Changchun First Automobile Manufacturing Factory officially took off in 1956.

In 2000, it took 2 years to reach 2 million vehicles.

Since 2002, it has reached a new million steps every year.

By 2006, the estimated production and sales volume may directly exceed 6 million steps and reach 7 million steps.

In the last 10 years, the proportion of commercial vehicles in the market has been declining. It is expected that the proportion of commercial vehicles will further drop to 28.3% in 2006, and the proportion of passenger cars will increase to 71.3%. (Including cross-type passenger vehicles) Proportion of passenger cars in developed countries.

The private car market is growing faster.

At the end of 2005, China had 31.607 million cars, of which 18.381 million were privately owned, accounting for 58.5%. Private consumption is already the irrefutable fact of the auto market.

After several years of spurt growth in the automotive industry, mega-cities have become increasingly overwhelmed in terms of road traffic and other aspects. Although the desire for consumption of family cars has significantly weakened, the growth of several cities represented by Beijing and Shanghai is weak, but small and medium-sized cities Purchasing power is greatly released.

Statistics from the National Information Center show that the sales growth of cars in the secondary market in China represented by Jiangsu, Zhejiang, Shandong, and Guangdong is about 40%, with Hebei, Henan, Liaoning, Sichuan, Fujian, Guangxi, Shanxi, Yunnan, The three-tiered regional market represented by Tianjin increased by more than 50%.

This confirms the experts’ predictions. Experts believe that because China’s economy has a dualistic structure, the gap between the eastern and western regions, the south and the north, the urban and rural areas, the rich and the poor is very wide, and the number of people in the region is high, reaching the maturity of the market. At least 20 to 30 years. Although the auto industry is currently highly competitive, the long-term rapid development is inevitable.

The transformation of the concept of automobile consumption, the launch of secondary and tertiary markets such as the radiation belt around the three major economic circles, inland counties, small and medium-sized towns at the county level, and rural markets will continue to promote consumption growth. In many counties, the number of drivers with licenses and learning cars is considerable. There is little pressure on housing prices and car consumption is forming a trend.

All these, plus the comparison and demonstration effect, some low-end models will have a great market. This provided the market opportunity and consumption base for the start-up and rapid development of the Hebei automobile industry, especially the car industry.

For more than a decade, the Hebei automobile industry has developed through differentiated development. It has accumulated capital, technology, and market resources on pickup trucks and SUVs, and has already had the strength to enter the car market. Now it is imperative to enter the car market.

â–  Do not lose the advantages of pickups and SUVs in the development of the car industry

Six to seven of every 10 pickup trucks are produced in Baoding; among every 10 SUVs, 3 to 4 are produced in Baoding; in every 10 micro-cards (micro-trucks), there are About 4 vehicles belong to Baoding.

It is precisely relying on pickups, SUVs, and micro-cards that are the three most important products. Hebei's auto industry is unique in the field of Chinese auto industry that has emerged as a group.

The reporter learned that currently the Baoding Great Wall and the Shijiazhuang Shuanghuan are all developing cars. However, they all said that they would not give up their advantages in the pickup and SUV market and they are striving to expand their foreign trade.

In the 1990s, the Hebei automobile industry did not have any weight in the domestic market where Changchun, Shanghai, Wuhan, Xi'an and other places flocked. However, Hebei people were fortunate enough to find pickup trucks and SUVs.

At that time, a foreign pickup more than 200,000, joint venture brand pickup in 15-16 million, some domestic pickup price is low, but the grade is also low, the Great Wall pickup located in 80,000 yuan, the grade and price in the country to fill the gap , quickly gaining a foothold in the market. In 1998, the production and sales reached 7,000 units, which became the largest in the domestic pickup industry and has maintained the sales champion for eight consecutive years. Since then, the crown of "Pica King" has been worn by Great Wall Corporation.

The SUV produced in Hebei is stylish and reliable, and it has been very popular in China, especially in the international market. Shuanghuan Automobile has already exported to more than 40 countries and regions. In 2006, it signed more than 10,000 export orders. Great Wall Motor has sold to 106 countries, including more than 60 sales outlets and bulk exports. From January to September this year, Great Wall Motors has exported more than 28,000 orders, once again refreshing the record of China's auto exports.

In recent years, Hebei’s auto exports have been swept by the former Great Wall, Shuanghuan, and Zhongxing companies and gradually developed into “full bloom”. In addition to the Great Wall and ZTE, Changan, Xinkai, and Dayi have also gradually achieved volume export.

According to expert analysis, in the next 10 years, 60% of global automobile growth will come from 9 markets, China, South Korea, India, Brazil, Thailand, Mexico, Poland, Russia and South Africa. In 2005, the economic growth rate of Africa reached 5.2%, which is higher than the global average. This provides an opportunity to explore the African automotive market.

According to relevant sources, in some countries in Africa, the road conditions are not good, and four-wheel drive SUVs are popular. In recent years, the pickup trucks and SUVs in Hebei Province have been favored by consumers due to their high cost-performance ratio. African consumers recognize that Chinese cars with price advantages can better meet the needs of ordinary consumers. Expanding exports to the outside world, especially to Africa and Russia, is crucial to the development of China's auto industry.

In late September 2006, Dai Ke and Chery reached a framework agreement, Chery will produce small cars for Dai Ke's OEM exports to the United States, the model is the Dodge brand under Chrysler.

This matter has caused great concern in the industry. In addition to the entire vehicle (or complete vehicle parts) exported in the form of its own brand, the entire vehicle (or vehicle spare parts) to export in the form of OEM is also not to ignore the foreign trade approach. Due to the rising operating costs, some established multinational car companies started to gradually withdraw the manufacturing work of some products in order to reduce operating pressure, and instead commissioned vehicle manufacturers in other regions to produce, and concentrated themselves on R&D, sales, and brand management. activity.

â–  Increase government support to build automotive industry clusters

Beijing taxi, Isar Eminem; Tianjin taxis, of course, Xiali; Changchun taxis, all Jetta; Shanghai taxi, Santana doing my part; Anhui Wuhu, running streets full of Chery; mountain city Chongqing, antelope taxi is the protagonist.

The reason why this situation has arisen is not unrelated to the local government's support for the development of the local auto industry.

Recently, the door of government procurement has also been opened to independent brands. On October 13, the Ministry of Public Security and Chery signed an agreement in Beijing to purchase 700 East Asian cars as a police vehicle for the public security system.

At the same time, Chery Automobile won the bid for the government procurement agreement for the state tax system. The total amount of the project is 550 million yuan, and the estimated purchase volume is 3,095.

On October 25th, Brilliance was awarded a large military purchase order and 1,200 car owners became cadres at or above the division level of the People's Liberation Army.

It is understood that the "State Council's Opinions on the Implementation of Government Procurement of Independent Innovation Products" is in the process of being approved. Experts said that once the document is approved, it will implement a preferential incentive policy for government procurement of independent brands. Government procurement is also reflected in the promotion of product image. If it enters the government procurement list, it will also affect the buying tendency of the private consumer market.

The SUVs produced in our province are appropriate for military police and law enforcement agencies, and grass-roots leading officials for official vehicles. If the government departments increase support and give certain policy support, the automobile industry will be able to develop faster and better. Car industry clusters around Shijiazhuang, Baoding and other cities will be able to form faster.


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