"Love and hate" entangled! Where is the destination of low-speed electric cars?

——哔哔哔 (horn)

- "Still squeezed (angry)?!"

--"too horrible!!"

- "I will kiss you!!"

The above dialogue is a scene conversation that takes place when a bus driver meets a low-speed electric car.

With the advantages of low price, small size and convenience, low-speed electric vehicles have been widely welcomed by consumers in recent years. Compared with new energy vehicles , low-speed electric vehicles run slower and have shorter travel distances, but they are also sufficient for short-distance travel. Statistics show that in 2015, low-speed electric vehicles sold nearly 700,000 vehicles a year, and this year's sales forecast is over 1 million. The rapid market expansion, while revealing the infinite information of business opportunities, has also tightened the nerves of people's concerns.

Is this market a "blue ocean" or a "cross disaster"?

In fact, the development speed of new energy vehicles has already exceeded expectations. However, the growth rate of low-speed electric vehicles is even more alarming. Taking Shandong as an example, as of August, the output of low-speed electric vehicles has reached 330,000, exceeding the total output of new energy vehicles by the China Automobile Association; and from 2012 to 2015, the number of low-speed electric vehicles in Shandong Province It maintained rapid growth for four consecutive years, with year-on-year growth rates of 196.4%, 45.8%, 54.4%, and 85.6%, respectively. Among them, in 2015, the province's low-speed electric vehicle production reached 347,000 units, far higher than the output of the country's pure electric passenger vehicles of 142,800 units. This huge data not only reveals the huge potential of the low-speed electric vehicle market in Shandong, but also reflects the increasing demand for low-speed electric vehicles in some domestic markets.

But Xiao Bian still can't help but ask, is the low-speed electric car market really a "blue ocean"? The investigation found that behind this high production capacity, there are actually many “shadows”.

First of all, according to the survey, many low-speed electric vehicles are produced in “small workshops” with uneven technical levels. They are illegally assembled and have very poor safety. Secondly, in order to compete for the market, many manufacturers compress the cost in the production process. On the surface, the electric vehicles are almost the same, but the quality of the parts used by the manufacturers is different. The final cost can differ by 5,000 yuan. By understanding, there are already many safety accidents caused by low-speed electric vehicles violating traffic regulations and battery fires. In this regard, in Shenzhen and other places, there is a general ban on low-speed electric vehicles on the road.

In general, low-speed electric vehicles mainly face two problems: the low-speed electric vehicle market in the policy loose area is close to saturation, while most cities prohibit low-speed electric vehicle sales and roads, and cannot open more markets. Second, low-speed electric vehicle companies have a lot of forests. The quality of the products is mixed, the low-priced vicious competition, and the disruption of market order.

In fact, the existence of these problems is ultimately due to the lack of relevant management practices in the low-speed electric vehicle industry. There are no strict regulations, and chaos is everywhere.

Industry must develop policy management to keep up

With relevant policies, we can open the market while formulating rules and managing chaos. Regarding the formulation of the low-speed electric vehicle policy, some positive signals were released at the central and local levels this year.

In April this year, the relevant policy departments publicly solicited opinions on the “Technical Conditions for Four-Wheel Low-Speed ​​Electric Passenger Vehicles” as proposed projects. Subsequently, the Ministry of Industry and Information Technology also said that it is formulating relevant policies for the regulation of low-speed electric vehicles, which will be announced to the public and enter the comment period. According to reports, the policy is fully integrated with the four ministries and commissions for the combination of low-speed electric vehicles, and the implementation of classified management, and based on the "upgrading a batch, standardizing a batch, eliminating a batch" general rules.

On July 27th, the Shandong Provincial Government issued an urgent notice to conduct a comprehensive survey of low-speed electric vehicle enterprises in the province. The notice requires that the investigation "regard the size of the project, regardless of the investment subject, conduct a comprehensive mapping to ensure that no dead ends are left." The research covers all aspects of the enterprise, including four-wheel low-speed electric vehicle manufacturers, low-speed electric vehicle sellers, user usage, and local government departments. On August 4th, after a survey, Shandong held a symposium on low-speed electric vehicles. A Shandong low-speed electric vehicle company official revealed that the chaos caused by low-speed electric vehicles in Shandong and other provinces has caused headaches for the ministries.

Due to unclear status, unclear road rights after the road, and the inability to comply, the management of low-speed electric vehicles is more difficult. A person in charge of a low-speed electric vehicle company said, "If you don't know your identity and strengthen management, the problems caused by low-speed electric vehicles will be more serious than those caused by electric bicycles and tricycles a few years ago."

However, it is gratifying to note that the current issues related to the low-speed electric vehicle industry have been valued by the state and relevant departments. It is understood that in 2015, the Ministry of Industry and Information Technology, the Ministry of Development and Reform, the Ministry of Science and Technology, the Ministry of Public Security, and the Ministry of Transport reported to the State Council the "Request for Issues Concerning the Management of Low-Speed ​​Electric Vehicles" and proposed "Upgrading a batch and standardizing The leadership of the State Council has approved the work ideas of a batch and a batch of elimination. In April this year, when the Ministry of Industry and Information Technology publicized the proposed national standard for the "four-wheel low-speed electric passenger car technical conditions", the four ministries began to coordinate their opinions.

Finally, at the end of October this year, various ministries and commissions formed a consensus to formally establish four-wheel low-speed electric vehicle technical conditions. On October 28th, the National Standards Committee issued the notice of the third batch of national standards revision plan in 2016. The total number of standards formulated and revised in this batch of plans is 191. The technical conditions of four-wheel low-speed electric vehicles, which have been receiving industry attention and expectation, are listed. The notice pointed out that the technical period of the four-wheel low-speed electric vehicle technical condition is 24 months, and the competent unit is the Ministry of Industry and Information Technology. The drafting unit is China Automotive Technology Research Center and Shanghai Motor Vehicle Testing Center.


Low-speed electric vehicles have always been controversial on the road: Is it the guide or give up? But no matter what method is adopted, between the management, the government should guide it correctly and consider the problem from the perspective of consumers. Now that the industry standard has come out, I believe that in the near future, the problem of chaos in low-speed electric vehicles will be improved.

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